Hermann Tatang
Hey, I’m glad you’re here. Let me show you a little about my journey.
Coming to Dubai
I landed in Dubai in 2018 with one suitcase, a rough plan, and a level of confidence that turned out to be misplaced.
What I expected was a city of towers. What I found was a market — one that moves faster than most people will tell you, and that rewards anyone willing to read it properly.
What surprised me first was how much of it is public. Transactions, service charges, escrow status, handover records, developer track records. Most of what people guess at is written down somewhere, if you know where to look.
“Most investors don’t lose money because they lack ambition. They lose it because they never had enough clarity.”
The reason this exists
Learning the market
My first year, I sold on enthusiasm. I knew the launches. I could tell you the finish in every showroom in Business Bay.
What I could not tell you was what a unit would actually cost to hold for five years.
I learned that from a client who bought well and still lost money. The service charge went one way while the rent went the other. Nobody had lied to him — nobody had done the arithmetic either.
That is when I stopped selling buildings and started reading numbers.
My routine
Developer meetings, construction follow-ups, viewings, handovers, showrooms — and the hours in between.
